Advance and Telstra were pleased to announce our Asia partnership, culminating in four events to be hosted in Singapore, Jakarta, Shanghai and Hong Kong between January and April in 2016. The event series is entitled Asia Perspectives: Digital Disruptors and the Power of Partnerships. As traditional markets have transformed with the convergence of social, mobile and cloud technologies, enterprises increasingly need to adopt a robust digital strategy in order to remain globally competitive. The series will examine how Digital Partnerships are crucial to business success in today’s world.
First in the series was the Singapore event, Wednesday 3 February, hosted at Telstra backed start-up accelerator muru-D.
The Singapore panel featured a number of Asia-based digital disruptors with an Australian connection, including Matthew Godfrey, President Asia, Y&R, Andrew Wildblood, Head of Global Enterprise, Telstra, Anna Trybocka, CEO and Founding Partner, Cresco Data, Rob Findlay, Customer & Innovation Culture Lead, DBS Bank, and Co-founder, Next Bank, and Miranda Dimopoulos, CEO of the Interactive Advertising Bureau for SEA.
Telstra recently commissioned a report written by The Economist Intelligence Unit; Connecting Companies: Strategic Partnerships for the Digital Age, an analysis of the global trend of partnerships emerging between organisations around digital capabilities. As traditional markets have transformed with the convergence of social, mobile and cloud technologies, enterprises increasingly need to adopt a robust digital strategy in order to remain globally competitive.
The panel discussion focused on key findings of the research including: the need for enterprises to develop new digital capabilities that serve the “always-on” customer; engaging customers across physical and digital channels; the balance of gaining exposure to new technologies while sharing the risk; the benefits of data sharing; and the benefits of engaging with start-ups as sources of rather than as competitors or potential acquisitions (The Economist Intelligence Unit, 2015).