Max Wolff, Lincoln’s Chief of Exterior Design, is leading the brand into a new era of premium automotive design and overseeing the development of all new Lincoln vehicles. Most recently Wolff has guided the dedicated Lincoln design team in creating the all-new 2015 Lincoln MKC and 2016 MKX premium utilities. The MKC and MKX provide proof of the brand’s commitment to deliver a new breed of Lincolns for a new generation of clients in the US and China – cars that are distinctive, elegant and technology driven.
The brand’s transformation begins in the Lincoln Design Studio, where Wolff and his team are creating vehicles that meet the desires of the new luxury customer. That design philosophy was introduced on the all-new 2013 Lincoln MKZ premium sedan, and Wolff helped reaffirm it on the MKC small premium utility.
To create a more collaborative workspace, Wolff introduced a loft-like environment that uses glass partitions in place of traditional walls. The office design allows all departments to work collectively— from interior and exterior designers to engineers and clay modelers. The studio works independently from Ford’s design space, and houses approximately 150 team members.
Wolff has been designing most of his life, a dream realised when he was 12 years old and his father bought him a car magazine. Wolff has nearly 20 years of global automotive design experience and joined Lincoln in January 2011. Previously, he spent 13 years at General Motors where he worked in his native Australia, South Korea, and in the United States at Cadillac.
His background encompasses leading both advanced and production design teams. Prior to his automotive work, he practiced graphic and product design. Wolff graduated with a degree in industrial design from Monash University in Victoria, Australia. Wolff and his family reside in Birmingham, Michigan.