Matthew Godfrey is the President of Young & Rubicam, Asia

Matthew Godfrey has built his 21-year-career in the ad industry entirely in the Asia Pacific region, beginning at George Patterson Bates in Sydney. He is known as a change agent with a proven track record of driving innovation, digital and creativity.

Before coming to Y&R, Godfrey was the CEO and COO of Publicis Asia. In 2009, he was a Media Magazine finalist for the Asian CEO of the Year, as well as Marketing's Agency Professional of the Year and, under his leadership, the agency was the runner-up for Asian Creative Agency of the Year and a finalist for Asian Network of the Year.

He is based in Singapore.

Matthew spoke and facilitated at the recent Asia Perspective Series: Digital Disruptors and the Power or Partnerships event in Singapore about his experiences around why Digital Partnerships are crucial to business success in today’s world.