Joe Pollard began her career over 24 years ago in agency land.  She also worked for J. Walter Thompson/Mindshare in the London and Hong Kong offices becoming a Media Director in 1992.

From 1996 to 2004, Joe worked for Nike Inc in the United States where she held the position of Global Director of Media, Digital and Content. Joe managed Nike’s media investments on a global basis. In addition Joe ran all of Nike’s digital efforts through and established their branded content division. In 2004, she transferred to Nike Japan as Marketing Director to manage Brand Strategy, Sports Marketing and Advertising.

In 2006, Joe joined PBL Media as Sales and Marketing Director, responsible for expanding PBL Media services into integrated marketing solutions. 

In October 2008, Joe was appointed CEO of ninemsn.