Brisbane: State of the Nation - ASEAN

Understanding ASEAN's changing consumers

ASEAN is set to become the world’s fourth largest market by 2030. Economic growth and widespread urbanisation is helping to drive the rapid expansion of the region’s middle and upper consumer classes, which are expected to quadruple in size by 2030. As individuals and communities become more affluent, there is a growing appetite for high-quality, value-added products together with unique experiences and services. This forum will explore how ASEAN’s consumers are evolving and the opportunities for Australian business to tap into niche markets and cater to the changing preferences and tastes across the region. The interactive discussion will consider key and emerging consumer trends, with case studies and examples from a range of sectors including agrifood, fashion, lifestyle, tourism, retail, etc

Opening remarks via video

The Hon. Steven Ciobo, Minister for Trade, Tourism & Investment, Australian Government


Professor Alice Woodhead, Professor Value Chains at University of Southern Queensland, Board Member Australia-ASEAN Council

Peter Hennessy, Director, Jeta Gardens

Jim Parashos, Head of Aviation Business Development at Brisbane Airport Corporation

RSVP here

Group(s): Advance


Wed, March 7, 2018
noon - 2 p.m.
(GMT+1000) Australia/Brisbane


Riverside Centre, Level 38, 123 Eagle Street
Brisbane, QLD 4000