Shanghai: Australia-China Sports Summit

China’s sports sector has witnessed unprecedented growth in recent years and was worth over RMB 1.46 trillion (AUD $282 billion) in 2016 alone. This growth has been driven top-down by China’s Central Government, which announced its 13th Five Year Plan for sport last year. Amongst many other goals, the Five Year Plan vowed to create over 70,000 soccer pitches to supplement China’s all-round development of soccer. Suffice to say, the Chinese government has earmarked sport as the nation's next big industry for the decades ahead.

It is in this context that AustCham Shanghai will be hosting a two-day high level sports summit in Shanghai on Monday 16 and Tuesday 17 October, bringing together key industry leaders from China and Australia.


The Australia-China Sports Summit is perfectly situated during an eventful week of sport in Shanghai. While the finals of the Shanghai Rolex Tennis Masters will precede the sports summit, Shanghai’s inaugural World Rugby Sevens Champion of Champions Cup will bookend the event. Industry leaders from both of these events including the CEO of Tennis Australia Craig Tiley will present at the Summit.

Summit Overview

Summit attendees will include a cross section of Chinese and Australian:

  • Sporting associations
  • Government organisations and institutions
  • Universities and sports academies
  • Sports technology and manufacturing companies

The inaugural Australia-China Sports Summit will feature keynote addresses, panels and interviews covering a range of sports topics including but not limited to:

  • The Chinese Government and Sports
  • An Overview of Sport in China and Demography Shifts
  • Tennis in China: The Australian Open perspective with Tennis Australia CEO Craig Tiley 
  • Delivering International Sport in China
  • Sports Sponsorship
  • Chinese Sports Investment and Diplomacy
  • Sports Architecture and Precinct Design
  • Sports Science, Tech and Data
  • Football in China
  • Sports Marketing and Broadcasting

Stay tuned for key speakers and announcements in coming weeks.

Sports Delegation 

AustCham Shanghai will also be hosting a  three day business delegation for a contingent of visiting Australian organisations. This delegation will help these organisations better understand and navigate the complexities of China’s market. Contact Helen Cai for more information.



Mon, Oct. 16 - Tue, Oct. 17, 2017
9 a.m. - 9 p.m.
(GMT+0800) Asia/Shanghai


Andaz Xintiandi
88 Songshan Road