Shanghai: Selling successfully to China

Join us for a half-day professional development training session to improve your China market sales strategy.

The training session, led by Claudio Grillenzoni, will outline traditional CRM/E-CRM concepts and delve into how new technologies and business intelligence can advance your China sales strategy. This will include also a discussion of the ‘mass-customisation phenomenon’ from a retail point of view.

Claudio will also discuss managing cross-cultural negotiations, with a special focus on how to sell in China as a foreigner, demonstrated by relevant case studies for the Chinese market. He will also share the latest insights about the Chinese consumer – including the new trends and tastes that are shaping the China consumer market.

Claudio Grillenzoni is an executive, adviser and educator with 20 years of experience in the domain of global enterprise. He is currently Group Retail Director of luxury outlets Florentia Village (present in Beijing, Shanghai, Hong Kong, Canton and Wuhan). Before he has been working for international groups in different sectors such as Ermenegildo Zegna, Shanghai Expo, Arnoldo Mondadori, Rizzoli Corriere della Sera, Del Monte.

Claudio Grillenzoni holds EMBA degrees at Hult Business School (Shanghai. China), B.A. degrees in marketing at Bologna (Italy) and Ruhr Universitaet Bochum (Germany), and he’s a chartered professional journalist and divulgator.

Wednesday 26 July, 1:30-5:00pm (1:00pm registration)
AustCham Shanghai, Office 2E, 668 Huai'An Road (near Xi Suzhou Road)
Member: 888RMB | Non-Member: 988RMB (includes a light breakfast)
Please contact Holly Hong to RSVP or with any questions


Please contact Holly Hong at to RSVP and kindly note that we receive cash payment only on the day.

*Fapiao: Please note that reception of the fapiao may take up to 10 working days after the event.

Cancellation Policy

Please note that if you need to cancel this booking we must receive your RSVP cancellation by email or fax no less than 48 hours in advance of an event, unless another specific cancellation date/time is notified in the event details. The Chamber will have to charge you full-price for the event if you do not cancel your attendance by the stated time. This is necessary to cover costs automatically incurred by AustCham Shanghai for events on registered attendees’ behalf.

Group(s): Advance


Wed, July 26, 2017
1 p.m. - 5 p.m.
(GMT+0800) Asia/Shanghai


AustCham Shanghai
668 Huai An Road