Advance member Kay Ross, a Hong Kong-based marketing consultant / editor / copywriter, leads this public workshop for entrepreneurially minded people. Discover how to succeed in business by tapping into the power of storytelling and content marketing.
In this workshop, you’ll learn about:
- The concept of “Content Marketing” (also called “Brand Storytelling”)
- How to think like a publisher to find, craft and distribute good content
- The many different kinds of content you can create (without working 23 hours a day!)
- Some time-honoured principles of juicy, memorable storytelling
Paperclip members HK$160; non-members HK$200