WORKSHOP I: Crowdsourcing for Marketing in Enterprise & Agencies
Kick starting CSW Workshops with Ross Dawson [New York City]
Thursday Oct. 25th, 2012 [8AM-12PM]
40% discount code: D1CSW2012NYCD40%
For large organizations two of the most compelling opportunities from crowdsourcing are driving cost-effective world-leading innovation, and in creating more powerful marketing initiatives.
Marketing is being transformed by the rise of crowdsourcing. This workshop will examine in detail the strategies, structures, processes, and capabilities required for crowdsourcing high-impact marketing content and building customer engagement. The session will be valuable for both corporate marketing departments and also for creative agencies that are seeking to build expertise in tapping crowds internally and for their clients.
For more information including a detailed agenda and to purchase your tickets, please click here.