SF: Lounge Chair Series




Venue: DLA Piper, 2000 University Ave, East Palo Alto, CA, 94303
Time: 8.15am - 7.30pm


Join us for a day with Australian entrepreneurs and learn about faking it, making it and selling it.











Serafina Maiorano I CEO, Advance
followed by Richard Horton I Partner, DLA Piper 


Taking Australian innovation to International success

John Bailye I Chairman & CEO, Dendrite International
John is a leading Australian innovator and entrepreneur. John established Dendrite in Australia and moved to the United States. Under his leadership, Dendrite grew from a start-up company to a firm that achieved annual sales of more than $420 million, Dendrite became a publicly traded global company that employed 3,000 people in approximately 26 countries, and its client base included the world's top 20 pharmaceutical companies.


Building the A-Team for your start-up

Creating the right team for your business is one of the most important, yet difficult elements of a start-up. Our panel will discuss some of the unique challenges associated with building an A team such as:

What is the most important position to fill?

What personality traits should entrepreneurs looks for?

Where do you find the members of your team?

Panel moderated by: Laura Chambers I Senior Director, Merchant Marketing & Customer Experience at PayPal

Andrew Roberts I Founder & CEO, Ephox
Currently CEO of Ephox, makers of EditLive!. EditLive! is the leading browser-based web authoring solution that is OEM'ed by most of the leading content management vendors. Andrew helped found and raise angel capital for Ephox in Australia before moving to Silicon Valley in 2002.

Mick Liubinskas I Co-Founder of Pollenizer & Web Start-ups
Mick Liubinskas is one of Australia’s leading web strategists, having served in head marketing roles at Kazaa, Zapr and Tangler. He now runs Pollenizer, the business incubator he co-founded with former-Kazaa colleague Phil Morle.

Elias Bizannes I Director, Charles River Ventures
Director of Charles River Ventures; Founder of Startupbus and Partner at StartupHouse


Funding for Start-ups: How to get a VC excited.

Panel moderated by: Louise Pennell, Media Consultant


Jeremy Liew I Managing Director, Lightspeed
Jeremy invests primarily in the Internet and mobile sectors, with a particular interest in social media, commerce, gaming, financial services and methods for increasing monetization. He joined Lightspeed in early 2006.

David Scott Carlick I Venture Partner, Rho Ventures
David joined Rho in 2009 and focuses on investments in digital media and marketing. Prior to Rho, he was managing director and venture partner of VantagePoint Venture Partners, where he was involved in numerous investments, including Intermix Media (parent company of MySpace that was sold to NewsCorp in 2005) and ReachLocal. He was also executive vice president at Poppe Tyson, where he co-founded poppe.com.

Bruce Graham I 
Bruce Graham has been a Silicon Valley-based venture capitalist since 1991. Over the past twenty years he has focused on projects in materials, components, systems, software applied to enterprise, communications, cleantech and energy applications. Bruce is also currently affiliated with New Venture Partners (the former Bell Labs commercialisation team), a venture capital group focused on corporate/lab spin-outs.  Over his 20 year Silicon Valley VC career, Bruce has invested in several dozen early stage projects with a cash-on-cash return >3x and IRR > 60%. About half of Bruce's VC investments were made when he was with Bessemer Venture Partners 1996-2000. Bruce was in the VC business with Vertex (1991-96), the VC affiliate of Singapore Technologies, and Infinity Capital (2001-07). 


Morning Break



What do you do when Plan A doesn’t work?

Randy Komisar I Investment Partner, KPCB 
Randy joined Kleiner Perkins Caufield and Byers as a partner in 2005. Several years prior, Komisar partnered with entrepreneurs creating businesses with leading edge technologies. 

He was a co-founder of Claris Corporation, he served as CEO for LucasArts Entertainment and Crystal Dynamics, and he's acted as a "virtual CEO" for such companies as WebTV, Mirra, and GlobalGiving. He was a founding Director of TiVo where he remains current chairman of the Nominating and Governance Committee. Earlier, Randy served as CFO of GO Corporation and as Senior Counsel for Apple Computer, following a private practice in technology law.

Randy is the author of the best-selling book The Monk and the Riddle, as well as several articles on leadership and entrepreneurship. His most recent book with co-author John Mullins isGetting to Plan B


Finding your audience: Developing a US marketing strategy

Panel moderated by: Nina Blackwell, Former Senior Director, Communications, Yahoo!



Nick Bishop I President & CEO, DDB West 
Nick joined DDB in 2007 as President and CEO of DDB Los Angeles. He has broad experience in all aspects of the communications business--as an agency executive, a client and a consultant. Nick brings an international perspective to his role, having lived and worked in his native Australia, as well as in London, Madrid, Amsterdam, New York, Atlanta, San Francisco and Los Angeles.

David Cannington I CMO, Sensear
David’s earlier career was spent driving marketing strategies for Fortune 1000 companies such a Cadbury Schweppes in Australia and UB Foods in the UK. He then worked for McCann Erick-son in Sydney and San Francisco driving advertising strategy and execution for global brands such as Nestle and Del Monte.

Since arriving in San Francisco 20 years ago, David founded two marketing consulting companies advising early stage technology companies on US market traction and was the founding CEO of ANZA Technology Network, a leading Asia Pac Technology Network.

Siimon Reynolds I Founder, The Fortune Institute
Siimon is one of Australia’s most respected marketing experts, entrepreneurs and authors. He has won numerous business awards and is Co-Founder of The Photon Group, which grew in 9 years from two people to the 15th largest marketing group in the world, with over 50 companies employing 6000 full and part time staff, valued on the Australian Stock Exchange at over $500 million.

Tony Surtees I President & CEO, Hyperlocalizer 
Tony Surtees is CEO of Hyperlocalizer. He was CEO of iPrime, for Prime Media Group Limited, Vice President and General Manager of Yahoo!’s commerce division in the US, responsible for 14 business units generating US$200 million per annum in advertising and US$2.5B in gross sales.

Dr Roger Kermode I CTO, Comms, Media & Entertainment (South Pacific), HP
Roger is a seasoned technology and business executive who has spent 20 years creating and delivering innovative technology solutions for the US, China, and Australia. Having recently joined HP his past roles include CTO of iPrime, Director of Innovation & Technology, at the Smart Internet CRC, and Lab Manager at Motorola.

At HP Roger works with Telcos, Media, and Entertainment companies to help them take advantage of the Cloud, Mobility, Analytics and Security. He is also a co-Founder of Pushstart, an Australia-wide Mentoring Network which is running its first Accelerator program. Roger is a Fulbright Scholar and holds Master’s and Ph.D. degrees from the MIT Media Lab.





Changing the game through innovation

Neda Nazem, Manager, Corporate Sales, Virgin Australia
Neda has been the Manager of Corporate Sales at Virgin Australia Airlines since VA’s entry in to theNorth American market in 2009. She earned her undergraduate degree in Aviation Management from Embry-Riddle Aeronautical University in Daytona Beach, Florida and her MBA from University of Phoenix in San Jose, California. Prior to joining Virgin Australia, she has held a variety of senior consulting, sales & business development positions at Yahoo! Travel, American Airlines, Expedia, Lonely Planet Publications, Cathay Pacific Airways, and served on the original launch team of Travelocity.com. Neda is a member of the Board of Directors of Los Angeles Business Travel Association and is President Elect for 2013, as well as a frequent guest lecturer at California State University – Long Beach, CA on topics of Tourism Development and the Airline Industry.


Leadership and building great companies


Dr Craig H. Barratt I President of Qualcomm Atheros, Inc
Dr. Craig H. Barratt joined Qualcomm in May 2011 as president of Qualcomm Atheros, Inc. He served as president and chief executive officer of Atheros, and a director on the company’s board from 2003, leading the company through its 2004 IPO and growth to over $900M of revenue in 2010, culminating in its 2011 acquisition by Qualcomm for $3.1 Billion.


Entrepreneurial Insights

Interviewed by:Tony SurteesPresident & CEO, Hyperlocalizer


Brian Boys I Vice President - Product, Dashbox 
Brian joined Dashbox after serving as General Manager at iPrime, the online arm of Australian media network Prime Television. Prior to iPrime, Brian spent seven years at Yahoo! He was the inaugural sports producer and later Head of Entertainment at Yahoo! Australia before moving to Los Angeles to lead international product strategy for Yahoo! Music as Director of Global Media Services. Brian completed his law degree at Sydney’s Macquarie University.

Pat Kelly I CEO, Nitero
Pat is the chief executive of Nitero, a fabless semiconductor company developing next-generation 60GHz Wi-Fi solutions for mobile platforms.  Based in Austin, Texas, with a design center in Melbourne, Australia, Nitero has assembled a world class team with deep experience in the design and development of MAC, baseband and millimeter-wave solutions.


The start-up journey: Showcasing Australian success

Panel moderated by: Louise Pennell, Media Consultant


Peter Le Lievre I Co-Founder & CEO, Chromasun
Peter is a global leader in high technology commercialization. He was a co-founder and CEO of Ausra and has decades of management experience in venture capital and clean tech. Peter is widely published and is inventor or designer in 19 Patents.

Patrick Llewelyn I CEO, 99 Designs
Patrick is CEO of 99designs, the largest online marketplace for crowdsourced graphic design services. Since its launch in 2008, 99designs has hosted more than 130,000 graphic design contests and paid out more than $30 million to designers across 192 countries. The company currently employs more than fifty employees in San Francisco (where Patrick is based), Melbourne and London. Prior to joining 99designs in 2009, he worked in corporate advisory for tech and media clients with Nextec Strategic Capital in Australia.  

Dr Larry Marshall I founder REVCF
Larry made an unusual career journey from Scientist to Inventor to Entrepreneur to CEO to VC; founding 5½ companies and delivering 2 IPOs, then founding the Renewable Energy fund in partnership with Australia, Silicon Valley, and China. 





Pathways to Success: Venture Capital vs Bootstrapping

Moderated by: Dr Larry Marshall, Managing Director, Southern Cross Venture Partners & Advance Board Member

Mike Cannon-Brookes I Co-Founder & CEO, Atlassian 
Mike is the co-founder and CEO of Atlassian Software Systems, an Australian software company attempting to ‘upset’ the enterprise software market. Mike is also an investor in a number of Australian startups including Homethinking, a website which provides quantitative and qualitative tools that help people make more informed decisions when it comes to choosing a broker to sell their house. Prior to starting Atlassian, he was the Technology Director for Jupitermedia (JUPM, ne: internet.com INTM) in the Asia Pacific region.

Simon Anderson CEO, DreamHost
Simon has served as an executive, advisor and board member of over 15 startups and growth companies in the US and Asia and is currently CEO of DreamHost. The web hosting company has more than 300,000 customers and 1.2 million domains hosted and Simon joined DreamHost in early 2011 to take the strongly growing company into the cloud storage and compute market. He recently co-founded and is Chairman of Inktank, a spinoff start-up that will provide support and services for the massively scalable open source storage software Ceph, created by Sage Weil and incubated at DreamHost. Prior to DreamHost, Simon served as Chief Marketing Officer of Pictage, where he doubled the company’s customer base and formed major partnerships with Adobe, Kodak, Canon and Blurb. Additionally, he helped raise over $8M in growth capital. Simon previously was a key executive of three early and growth-stage venture-backed companies: Affinity Internet, Authenticlick and Biggerboat. He was the US-based general partner of Allen & Buckeridge, a leading Australian venture capital firm. Simon started his professional career as a corporate and commercial attorney in Sydney.


Australia’s Innovation Dilemma

Moderated by: Dr Larry Marshall, Managing Director, Southern Cross Venture Partners & Advance Board Member


Doron Ben-Meir I CEO CommercialisationAustralia 
Doron has extensive experience in the venture capital industry and commercialisation more generally. Over the past twenty years he has been involved in numerous venture capital organisations, and has been a founder or co-founder of six start-up companies, as well as an investor, investment manager, and/or advisor to several others. Through these activities he has built a substantial network both domestically and internationally.

Adrian Turner I CEO Mocana 
Adrian has more than 15 years of international business experience. Prior to founding Mocana, Adrian was responsible for West Coast Business Development and Alliances for Kenamea, an enterprise communication firm specializing in reliable, secure communications

Adrian is also the author of Blue Sky Mining, a prescriptive call to arms for all Australian ecosphere participants to stop being complacent and effect the change this country needs to prosper -- now It draws on the highest-impact commercial practices that are pervasively used in Silicon Valley.


Please join us for drinks and to network with Australia’s Global Community 



Event Close



Wed, May 16, 2012
8:15 a.m. - 7:30 p.m.
(GMT-0700) US/Pacific


DLA Piper
2000 University Ave
East Palo Alto, CA 94303