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Act Global, Think Local - Tools for Global Brands to Engage with Local Culture, Munich

Why has a Brazilian brand like Havaianas stuck to a limited product line, but Gen-X driven American footwear brand like Nike diversified so broadly? Why do some markets treat sports cars as fun, but others demand they be expensive and complex? Why do the airlines of some nations talk about the comfort of their flights, and others about the adventure to be found in their destinations? How does a global brand choose an influencer, and how should they expect them to act?

Later Event: November 6
AWNY Working in the USA