At the beginning of this century, fewer than 10 million Chinese would leave the country each year to see the outside world. Last year this figure was an astonishing 150 million people, and it could more than double by 2030. In less than two decades, Chinese travellers have vaulted past every other nation to become the world’s largest outbound tourist market, spending upwards of US$300 billion collectively, and tourism organisations around the world are now labouring to catch up and welcome China’s expanding army of visitors.
But the rise of China’s outbound tourist market is only one side of the story, at the same time, the wants and needs of the average outbound Chinese tourist has also changed. What is the contemporary outbound tourist like, how do they choose their destination, what kind of experience are they seeking and how then to best prepare for them and be “China-ready”?
Join AustCham and their panel of experts on Tuesday 21 August as they discuss reaching the outbound Chinese tourist.